50 Cent Expands Into NFL With Houston Texans Partnership


Houston, TX – 50 Cent‘s Sire Spirits brand has added yet another major sports team to its growing list of partners.

Earlier this week, the Power mogul announced a deal with the NFL’s Houston Texas that will see his Branson Cognac and Le Chemin du Roi Champagne drinks be the franchise’s official cognac and champagne.

From the 2022/23 NFL season, Texas fans will be able to sip on 50’s premium spirits through two bars inside the team’s home arena, the NRG Stadium. Sire Spirits will also offer special sampling events at the club level, while cocktails will be available in the suites.

Additionally, Sire Sprits will be sponsoring the Texans’ 50/50 Jackpot giveaway alongside 50’s G-Unity Foundation, which aims to help local youth develop confidence, strength and skills in life.

“Last season, I had the opportunity to enjoy several home games, meet Texans fans, spend time with the McNair family and share with them some of the work I’ve been doing within the Houston community,” 50 said in a statement. “When the opportunity to partner with the team at this level arose, I was excited to do it.”

He added Instagram: “The Texans’ 50/50 Jackpot will now be presented by my G-Unity Foundation, which empowers children and youth in America’s cities to develop confidence, strength and skills to win in life. GLG GreenLightGang #bransoncognac #lecheminduroi.”

Texans president Greg Grissom added: “We are thrilled to partner with Curtis and his team to offer Sire Spirits to our fans on game days. We share a common goal of giving back to the city we call home, so bringing Curtis on board to present our 50/50 Jackpot on game days was a natural fit. We look forward to the great work we will do together through this partnership.”


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This isn’t the first partnership 50 Cent and Sire Spirits have struck with a professional sports team. In March, the Queens, New York native inked a similar deal with the NBA’s Houston Rockets, followed by the Sacramento Kings in July.

50 has certainly endeared himself to the locals since relocating to Houston during the COVID-19 pandemic. In March, he awarded a $48,000 college scholarship to a high school student through his G-Star program.