Berner Makes History As First Cannabis CEO To Cover ‘Forbes’: ‘The Definition Of Life Goal Shit!’


Berner has made history as the first cannabis CEO to grace the cover of the prestigious Forbes magazine.

The Taylor Gang rapper and Cookies co-founder celebrated the monumental milestone on social media with a photo of his face on the magazine and a lengthy caption reveling in his hard-won success.

“Wow, not only is this extremely humbling, but this is the definition of life goal shit!” he wrote in the caption. “It’s every entrepreneur’s dream to make the cover of @forbes Magazine but the reality is many founders and CEO’s of the largest companies in the world will never get a chance to achieve that goal.”

He added: “To be selected as one of the faces for federal legalization in our country is a huge compliment to my work.”

Berner then reflected on his journey to get to Forbes, explaining his Cookies cannabis brand was the first to be featured in a “top tier publication.”

“In 2021 @adage named cookies one of the hottest brands,” he said. “That was the 1st time a cannabis company was featured in the advertising industry’s top tier publication. Today I’m officially the 1st cannabis executive to be featured on the iconic @forbes magazine cover since the company’s launch in 1917! I live for stuff like this.”

And there’s no doubt Berner is grateful for every breath. In October 2021, the Bay Area native revealed he had been diagnosed with cancer and was fighting for his life. But as he noted in his Instagram caption, he went into remission in March following a grueling treatment plan.

“I look forward to continue kicking down doors, pushing the cannabis industry forward and representing minorities in the space,” he wrote. “I can’t tell you how good this feels after recently beating cancer.

“I want to thank my whole team at cookies and @forbes for shedding light on my story ! Roll one for your boy ! Physical copy’s hit stands on 8/16 ! Hit the link in my BIO for the full article….. life’s a trip man, I’m truly blessed.”