Kanye West Goes Full-On ‘GTA’ In Supposed YZY Gap Promo Video


Kanye West has tried to create his own video game in the past and it looks like he could be at it once again.

On Wednesday (September 21), Ye shared a digital clip to his Instagram Story showcasing a Grand Theft Autoinspired world.

The footage sees Kanye represented as a possible playable character. He tries on various oversized black outfits from the YZY Gap Engineered By Balenciaga collection out of the maligned Gap “garbage bags,” which makes the game essentially double as an ad for the brand.

The game is set in Japan as he walks around cities such as Shibuya and Shinjuku. Kanye previously name-dropped Shibuya on the André 3000-assisted “Life of the Party.” “Straight from Shibuya, on some zen,” he raps on the track.

It’s possible the YZY Gap world is a roleplaying server as part of Grand Theft Auto V much like Tee Grizzley’s Grizzley World and Lil Durk’s The Trenches.

Kanye has long been a fan of Grand Theft Auto and is no stranger to the GTA ethos. He was added as an Easter Egg character in Grand Theft Auto V‘s online version and his 2007 “Flashing Lights” hit was in heavy rotation on The Beat 102.7’s radio station in Grand Theft Auto IV.

While he’s terminated his contract with Gap, it looks as if the YZY Gap Engineered By Balenciaga line will continue to roll out garments and the YZY SHDZ sunglasses that Kanye and just about every celebrity influencer he’s cool with have been rocking.

As far as the future of clothing goes, Kanye hopes to launch his Yeezy Supply stores where everything will cost $20 or less.

“When it’s sold in America, it’ll be made in America, and when it’s sold in China, it’ll be manufactured in China,” Ye told Forbes. “So the glasses will cost $20, and everything in the Ye Supply store will be $20. And, we’re working on how to make clothing free. Because life is free.”