LL COOL J’s lifestyle brand Rock The Bells has finally unveiled its highly anticipated clothing collection. The legendary hitmaker previewed a few of the new wears from The Drip Collection in a flashy video posted to Instagram.
“There’s levels to this… The Drip Collection is out now at shop.rockthebells.com,” LL wrote in the caption.
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This series–priced between $95 and $628 –includes various colored hoodies, T-shirts sweatshirts and bomber jackets. The new fits come just in time for fans to stock up on before they hit LL’s Rock The Bells Festival this August.
The Rock and Roll Hall of Famer first announced the fest in April and many of his fellow Hip Hop legends are set to perform, including Ice Cube, Lil Kim, Digable Planets, Rick Ross, Fat Joe, The Diplomats, Scarface, Remy Ma, Trina, N.O.R.E., DJ Scratch, Scarface and others.
The event, hosted by Roxanne Shanté, aims to “bring together some of Hip Hop’s biggest icons and genre-defining artists for an entire day of live music, interactive experiences, art exhibits, food and much more,” it said in a press release. The festival will take place on August 6 at Forest Hills Stadium in LL COOL J’s hometown of Queens, New York.
The Rock The Bells Festival will also donate partial proceeds to the Universal Hip-Hop Museum in the Bronx, whose mission is “to celebrate and preserve the people, artifacts and stories that echo from 1973 to today.”
“This festival is my way of showing love to the community of Hip Hop and celebrating the incredible journey this culture has taken, going from DJ Kool Herc’s Sedgwick Avenue rec room, to the global phenomenon we all cherish today,” LL COOL J said of the event. “Getting to bring some of the most iconic and influential Hip-Hop artists to the same stage, in my hometown and the city that started it all, is an honor and I can’t wait for everyone to see what we have in store for them.”
Check out The Drip Collection in its entirety here.