Billie Eilish Announces New Album Hit Me Hard and Soft: Watch the Trailer


Billie Eilish has officially announced her long-teased third studio album. The new album, Hit Me Hard and Soft, is out May 17 via Darkroom and Interscope. Watch a trailer for the LP below. Scroll down for the album artwork.

Eilish wrote Hit Me Hard and Soft with her brother, Finneas, who also produced the album. She does not plan to release any singles ahead of the LP’s release.

Eilish recently made headlines for saying “how wasteful it is” that artists release numerous physical editions of their albums. She is following suit by releasing “limited variants” of Hit Me Hard and Soft. In addition, all physical editions will use “100% recyclable materials.” A press release notes that this is part of her “continued effort to minimize waste and combat climate change.”

Hit Me Hard and Soft follows Billie Eilish’s 2021 album, Happier Than Ever, and her 2023 Barbie hit, “What Was I Made For?

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Billie Eilish: Hit Me Hard and Soft

Photo by William Drumm