Shooting his spitfire bars to create a uniquely melodic performance, Florida emcee Cochise’s experimental sound sonically provides a refreshing change from hip hop’s current trends. Today, the 24-year-old artist shares his colorful new video single for “TURN IT UP”. Directed by recurring collaborator Chivalry, “TURN IT UP” comes alongside the announcement of Cochise’s forthcoming effort ‘THE INSPECTION” coming June 24th. Watch the video HERE.
“I made this song thinking about how live crowds and fans would react to it during shows,” says Cochise about the new song. “This time around, my music proclaims a cinematic aura that everyone can relate and vibe to.”
Produced by Nonbruh, Ransom, and Cochise himself, “TURN IT UP” is a glittering new effort soaked with colorful synths as Cochise effortlessly coasts over the glossy production with his bold unapologetic bars. As the first teaser to his sophomore album, Cochise is taking things to new heights as one of the next big stars coming out of Florida. Remaining unpredictable, he fuses trap, dancehall, and anime with the intensity of a car crash. Introducing a unique genre- and culture-bending style, Cochise broke through with his viral hit “Hatchback” in 2019 which earned him his first gold certification. Last year, Cochise maintained his momentum with tracks like “Lost It” and “Knicks” which posted up another million Spotify streams in a few months’ time, and his debut album Benbow Crescent. In May 2021, Cochise received his first-ever hit on the Billboard Hot 100 with “Tell Em”, his collaboration with fellow riser $NOT which included an official music video directed by Cole Bennett. “Tell Em” quickly became a phenomenon, generating over 31 million video views and becoming his first platinum record. This year, Cochise took part in Aminé’s Best Tour Ever tour, doing 16 dates across the US, and released his electric track “DO IT AGAIN”. Stay tuned for much more announcements coming from Cochise this year including his spot on this summer’s Lollapalooza, Life Is Beautiful, and Firefly Music festivals.
