“I’m thrilled to join forces with Earn Your Leisure. We’re going beyond discussing finances and taking action to demystify the world of investing for our community,” Diddy said in a statement.
The fund will pay for educational tools and resources to teach young Black people how to invest, diversify their portfolios, and launch their businesses. Proceeds from the partnership will also go toward his three charter schools on the East Coast.
Later on Friday, Diddy attended Jackson State University’s football game against South Carolina State. He then donated $1 million to the Jackson, Mississippi HBCU team through the Sean Combs Foundation.