DJ Khaled is a master marketer. He can turn just about anything into a viral clip, dating back to his thrilling Snapchat voyages that had followers on the edge of their seats nearly a decade ago.
Khaled linked up with content creator Ashton Hall, who has gone viral for his wild daily routine videos, which produced plenty of chatter on social media, whether it’s his Saratoga water ice face washes or banana-peel-spreading skin routine.
Hall, a former college football player, is quite the athlete and also gives fans a look into his rigorous workout regimen, which Khaled joined him for.
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The hilarious clip finds the We The Best mogul shirtless in an open black vest, taped-up legs and Air Jordan 3s running alongside Hall in what appears to be a parking lot. Cinematic effects make the video look like an action-packed scene straight out of a Bad Boys movie.
“ALBUM MODE ! AALAM OF GOD,” Khaled captioned the video on his Instagram ahead of his Aalam of God album arrival, which is expected later in 2025.
Fans and plenty of Khaled’s peers found the album promotion tactic to be amusing, as A$AP Rocky, Busta Rhymes, Swizz Beatz, E-40 and more chimed in on Instagram.
“Nah the cuz fake got some speed he keeping up,” Rowdy Rebel added while giving Khaled props.
Khaled hasn’t released a project since 2022’s God Did, which topped the Billboard 200, so the anticipation is there.
He appeared to kick off the Aalam of God rollout into another gear with a blockbuster movie trailer starring Mark Wahlberg and Anthony Ramos. The album teaser saw him hinting at collabs with Rihanna and Drake.
However, Drake threw cold water on the epic trailer’s momentum when he questioned whether he’d be on the project. “Must be Drake Bell,” Drizzy commented, and Khaled ended up deleting the post on IG altogether.
