Don Toliver announced on Monday (Feb. 17) that his “LV Bag” collab with J-Hope and Pharrell will drop on Friday, Feb. 21.
Pharrell previewed “LV Bag” during the Louis Vuitton FW25 show in Paris last month. He and his frequent collaborator Nigo walked out and greeted J-Hope and other notable front row spectators such as Travis Scott and Bradley Cooper while the song was playing. “LV Bag” was one of a handful of songs that soundtracked the show, including The Weeknd and Playboi Carti‘s Billboard Hot 100 No. 3 hit “Timeless,” SEVENTEEN‘s unreleased “Bad Influence” and Final Fantasy VII’s “One-Winged Angel.”
Toliver was recently featured on “Joni,” one of four new tracks SZA added to her Billboard 200-topping SOS Deluxe: LANA album on Super Bowl Sunday, when she joined headliner Kendrick Lamar‘s historic halftime show performance. SOS climbed to No. 2 on the Billboard 200 this week (chart dated Feb. 22), while Lamar’s GNX went back to No. 1, making it the first time two performers from the year’s Super Bowl halftime show have been Nos. 1 and 2 in the wake of the show.
J-Hope teased “new music on the way” this year in his “Beginning of a New Dream” YouTube video, with the “2025. 03.” caption suggesting a new song will be out in March. It would mark J-Hope’s first new track since his discharge from the army last October and first release since his six-track EP Hope On the Street Vol. 1 last March, which featured collabs with his BTS bandmate Jungkook on “I Wonder,” Benny Blanco and Nile Rodgers on “Lock/Unlock,” and Le Sserafim’s Huh Yunjin on “I Don’t Know.”
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See Toliver’s announcement posts below, and pre-save “LV Bag” here.
