Off the heels of becoming Diamond Certified, French Montana drops a new visual for his single “Higher” off his first independent and fifth studio album, Montega, via Coke Boys Records executive produced by legendary hip-hop producer Harry Fraud. The lyrics of the track depict Montana’s origin story and climb to success. Directed by French Montana and Zay Jones, the visuals elevate Montana’s lavish lifestyle and encapsulate his easygoing attitude through the montage-style video.
The video follows French receiving RIAA Diamond certification for hit “Unforgettable” featuring Swae Lee becoming the first African-Born and South Bronx artist to earn this status. He recently announced a partnership with the Guardian Recovery Network, which aims to expand access to addiction treatment for privacy-sensitive clients through the formation of their new joint-venture, NAQI Healthcare offering in-home and private accommodation detoxification services for clients in Florida, New York, Texas, and California, with plans on the horizon to expand program access to clients across the country. French released Montega on June 24th with features by Rick Ross, Quavo, Benny the Butcher and more, alongside releasing a French Family NFT collection, the first-of-its-kind to launch with a music project giving fans worldwide access to own and share rights to a new project creating a Web3 milestone.