Hipgnosis invests in Timbaland’s Beatclub

Hipgnosis Song Management has partnered with, and made an investment in, Timbaland and Gary Marella-founded beat marketplace Beatclub.

Financial terms of the investment, part of Beatclub’s series A-2 funding round, were not disclosed.

Under the new arrangement, Beatclub’s roster of Elite producers and artists, which includes Justin Timberlake, Tainy, J. Cole, Mike Dean, Mike WiLL Made-It, Tommy Brown, Timbaland, Angel Lopez, Cash Money AP, BoogzDaBeast, Jozzy, Federico Vindver and more, will also have the ability to sample songs within the Hipgnosis catalog.

According to Beatclub, “by allowing access through a curated system,” the platform will grant its Elite members the ability to sample songs from the Hipgnosis catalog, “in turn, creating the next generation of hits”.

The announcement adds that this partnership “will bring added ancillary value to an already iconic catalog of songs”.

In addition, Beatclub says it will help Hipgnosis to secure additional sync opportunities for placement in film, TV, advertising, and gaming, through its exclusive opportunities portal.

Beatclub says its members have already raked in “millions of dollars” in syncs with global brands and placements with major label artists via this portal.

Hipgnosis Song Management, founded by its CEO Merck Mercuriadis, is a Song Management company and the Investment Adviser for the UK-listed (FTSE250) Hipgnosis Songs Fund, and Hipgnosis Songs Capital, a partnership with alternative investment manager Blackstone.

Hipgnosis Song Management says that it manages 70,000 songs, by the likes of Red Hot Chili Peppers, Nile Rodgers, Neil Young, Fleetwood Mac, Shakira, Justin Timberlake Leonard Cohen, Justin Bieber, Journey, Mark Ronson, Enrique Iglesias, Steve Winwood, Kenny Chesney, Eurythmics, Timbaland, Wu Tang Clan and Blondie.