Warner Records’ new alternative contemporary artist IV4 released her highly anticipated video to her song “Bloom” from her newly released EP “Get Rich and Cry Trying”. IV4, who previously delivered sultry and sassy visuals for hit records including “Stroke” featuring Jeremih, “Only Fans”, and “Swimming” featuring Trippie Redd, stepped outside her comfort zone to tell a more emotional and minimalistic visual story for “Bloom”. The interchanging backgrounds of the ocean, galaxy, lightning, and slow, sensual choreography embody the intimate lyrics of the song.
“Bloom speaks to who I am as a new artist, a creative, and how I feel about dropping my first project,” IV says. “‘Bloom’ is an ode to Get Rich and Cry Trying.”
