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Latto has been lying low for the past few months, but Big Mama is back on the scene.
On Friday (March 20), the Grammy-nominated MC dropped her new “Business & Personal” single, marking the first taste of Big Mama, her forthcoming fourth studio album, out May 29 via Streancut and RCA Records. Bold and assertive, the new single finds Latto settling scores and addressing every rumor that’s been slung her way.
Latto officially announced the single’s release with a cinematic trailer posted to her social media pages on Thursday afternoon (March 19). “I ain’t go missing. I had to give y’all time to miss me. Before you run the game, you gotta take baby steps to go the distance,” she narrates as the camera follows her slowly strutting towards a baby cheetah — in jet-black stilettos, of course — and handing it a bottle of milk. “Home to the studio, studio back home, listening to every beat [and] feeling every kick. Ever since I was a little girl, I always dreamed of having my own. Big Mama. But this time, the stakes way bigger. Now, it’s on me to deliver.”
The trailer’s slick wordplay and motherly imagery smartly play on both Latto’s Big Mama persona and the pregnancy rumors that have emerged over the past couple of months. We last heard from hip-hop’s resident “Georgia Peach” on last summer’s “Somebody,” which peaked at No. 94 on the Billboard Hot 100 and will also appear on Big Mama. In the months that followed, Latto went on a buzzy feature run that include collaborations with Nemzzz (“Art”), Ice Spice (“Gyatt”), Cardi B (“ErrTime” remix), Summer Walker (“Go Girl”), 21 Savage (“Pop It”) and Ludmilla (“Bota”).
Her last studio album, Sugar Honey Iced Tea, arrived in 2024, reaching No. 15 on the Billboard 200. Notably, the star-studded set — which included the singles the Hot 100 hits “Big Mama” (No. 92), “Sunday Service” (No. 100) and “Put It On Da Floor” (No. 13) — also debuted atop Top Rap Albums, making Latto the first solo female rapper from Atlanta to hit No. 1 on that ranking. She supported the album with a North American headlining tour alongside special guests Mariah the Scientist and Karrahbooo.
Stream “Business & Personal (Intro)” now.
