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Reading: Lupe Fiasco Says Atlantic Records Would Only Promote His Music if “They Owned a Large Portion of Them”
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Lupe Fiasco Says Atlantic Records Would Only Promote His Music if “They Owned a Large Portion of Them”

3 years ago 4 Min Read
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Lupe Fiasco is pulling back the curtain on his departure from Atlantic Records after a Twitter user offered a reason for him leaving.

Twitter User @Bobby_McFly stated Lupe left due to not wanting to make pop records, but the Chicago rapper revealed that was not the case.

“Not accurate,” Fiasco wrote. “I was comfortable making pop records. The issue was who controlled those records and what the ownership and splits were. Atlantic would only promote my records if they owned a large portion of them or if I signed a 360 deal. I gave Bruno Mars Just The Way You Are.”

Lupe would go on to detail that he had “solid” contracts, but the label didn’t want to operate under them. He would go on to provide quotes from executives Lyor Cohen and Mike Kyser during his time on the roster.

You can read all of Lupe’s words below.

Not accurate. I was comfortable making pop records. The issue was who controlled those records and what the ownership and splits were. Atlantic would only promote my records if they owned a large portion of them or if I signed a 360 deal. I gave Bruno Mars Just The Way You Are https://t.co/9NcSjrKGm2

— “DRILL MUSIC IN ZION” Out Now! (@LupeFiasco) August 1, 2022

The issue was never my ability to make hit or pop records. The issue wasn’t even the business per se. My contracts were solid. It’s when the label didn’t want to abide by the contracts anymore and started throwing shitty little curveballs out of FOMO and greed. All bad after that https://t.co/57NFMtJRI1

— “DRILL MUSIC IN ZION” Out Now! (@LupeFiasco) August 1, 2022

“I cannot guarantee we will promote your records if you are not a 360 artist on the label”

-Lyor Cohen President Of Warner Music 2008

“We don’t think BattleScars is a good look for you so we’re not gonna sign off on the release”

– Mike Kyser Head Of Urban Atlantic Records 2012 https://t.co/u8vmHLnNRn

— “DRILL MUSIC IN ZION” Out Now! (@LupeFiasco) August 1, 2022

I don’t mind being controlled. It’s a team. Let win as a team. They were calling fouls on our own plays AFTER we already won the game!! I was like WTF are y’all doing??? After The Cool I was done. I stuck around to complete my contract but I checked out in 09 https://t.co/7sAPfF5i8u

— “DRILL MUSIC IN ZION” Out Now! (@LupeFiasco) August 1, 2022

I only put this out there again & again cuz folks think I be full of ego and or that I’m some hard to work with artist etc. but I’ve been in some deeply wack situations in this business that took all kinds of adjustments to stay sane and progress. I protect my peace at all costs.

— “DRILL MUSIC IN ZION” Out Now! (@LupeFiasco) August 1, 2022

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