Rapper-turned digital marketing maven and CEO Mic King released his iCONIC EP exclusively on Bandcamp in the summer of 2021. Produced entirely by Portland beatsmith and DJ Trox (50 Cent, Snoop Dogg, Cordae, etc.), the EP’s release followed King’s decade-long hiatus from music, and his twelve-year (ongoing) run as a successful business exec, founder and CEO of NYC-based marketing agency iPullRank. The project is now set to hit all major digital streaming platforms on Friday, April 8, this time with added guest features from Musiq Soulchild and M.O.P‘s Lil Fame. The project’s original standout “King’s Ransom” recently hit DSPs, followed closely by the debut of its music video. Inspired by the song structure of Drake and Rick Ross‘s “Lemon Pepper Freestyle”, “King’s Ransom” finds King and fellow Philly emcee Anwar HighSign (fka Has-Lo) trading slick braggadocio raps chockfull of double entendres about the lifestyle of a real-life “boss”.
“It had been 12 years since I last released a record. I set my business goals for the year with my business coach and I’d mentioned that I wanted to get a record done, so he told me I needed to book a week in the studio to just get it done. So, that’s what I did. I reconnected with my guy Anwar HighSign (fka Has-Lo) and I laid a bunch of tracks, but I kept telling him how much I loved Drake and Rick Ross’s “Lemon Pepper Freestyle” and I wanted to do a song similar where the guest drops a short verse and then I black out. Trox gave us a beat and that’s exactly what happened. This ended up being the track that inspired me to do the entirety of the record with Trox.” – Mic King
Watch the “King’s Ransom” video on YouTube here
Stream/purchase “King’s Ransom” here
Pre-order/save the iCONIC EP here.
