REASON – “Favorite Ni**a” (official video) – https://www.youtube.com/watch?v=BpORYW9V7Q4&feature=youtu.be
New Beginnings, which landed on this week’s Billboard Top 200 at #167 spot on the chart, is out now via Top Dawg Entertainment(the label’s first 2020 full-length, so far) and includes features from ScHoolboy Q, Ab-Soul, Rapsody, Isaiah Rashad, JID, and more.Through every bar it’s clear that what you see is what you get with this dude. As the project’s title suggests, it marks the start of a new chapter for the lyrical wordsmith, as he aims to solidify his status in the West Coast rap scene, using his music as a therapeutic release of emotions. Whether it’s speaking on adapting to the major label system, or leaving a toxic relationship behind, REASON spits with conviction, showcasing his lyrical ability as he details this newfound state of self enlightenment.
