Travis Scott’s Cactus Jack collaboration with Audemars Piguet has arrived, in addition to a snippet of unreleased music. On Thursday (November 30), Scott appeared and performed at the exclusive launch event for the collaboration, which includes a new luxury watch design in addition to a full apparel collection.
The highlight of the collab is the aforementioned timepiece, which is Scott’s take on the Royal Oak silhouette—dubbed the “Chocolate AP” and quaintly priced at $210K. Scott actually debuted a custom version of the Chocolate AP he designed that includes a bezel lined with an assortment of precious colored stones.
“I approached this collaboration similar to sampling or starting a beat, taking inspiration from classics while introducing innovation to push them into the future,” Scott said. “I’m beyond amped about the results, a first ever for the iconic Royal Oak. For it to be my brother Francois’ final project as CEO of AP makes it even more epic—we are sending him out with a Mega f###### epic mic drop … LETTTSSSSS GOOOOOO.”
The collection is currently available for purchase via Scott’s official website as of Friday (December 1). Check out video of La Flame’s performance featuring the unreleased snippet below.
🚨 TRAVIS SCOTT PLAYED THE “CINDERELLA” AKA “FAMILY FOREVER” FEATURING FUTURE IN NEW YORK 🚨
“This sh*t is called ‘FAMILY FOREVER’” 👀pic.twitter.com/HBZ4HRtoVy
— NFR Podcast (@nfr_podcast) December 1, 2023
