Watch J. Cole’s Unreleased ‘Fire Squad’ Video


J. Cole celebrates the sixth anniversary of his album 2014 Forest Hills Drive by reaching in the vault and releasing the never-before-seen video for “Fire Squad.”

The five-minute clip, directed by BBGUN’s Maxim Bohichik, was shot in Kingston, Jamaica, and features Cole rapping his controversial lyrics about Eminem, Iggy Azalea, Justin Timberlake, and Macklemore.

“Fire Squad” was a standout off 2014 Forest Hills Drive, which debuted at No. 1 on the Billboard 200 and was certified triple platinum.

In honor of the album’s anniversary, Cole’s label Dreamville Records plans to upload more videos. “A bunch of @JColeNC videos got deleted way back and today were getting them all back up,” tweeted Dreamville. “And because it’s the anniversary #FHD heres the world premiere of the never before released video for ‘Fire Squad’ ??? Happy Holidays!”

Some fans were hoping that Cole would drop his highly-anticipated new album The Fall Off today, but it looks as though they will have to keep waiting. Back in July, Cole released a pair of tracks, “The Climb Back” and “Lion King on Ice.”