Kendrick Lamar may have been the headline performer at the 2025 Super Bowl, but Ye (formerly known as Kanye West) made sure that his presence was still known during the event.
In a strange commercial dropped during the game in some local markets, Ye appeared in a vertical video, appearing to film himself on his iPhone from a dentist’s chair. Sporting a dark pair of sunglasses and a blue hoodie, a visibly drowsy Ye explained that this was his Super Bowl commercial for his fashion brand Yeezy.
“What’s up, guys? I spent all the money for the commercial on these new teeth,” he said, flashing the audience a look at his new diamond-encrusted fangs. “So, once again, I had to shoot it on the iPhone. Um … go to Yeezy.com.” The website currently contains pre-orders for new articles of clothing, along with a few pieces of music available to purchase.
The clip comes after Ye went on a series of antisemitic, misogynistic, homophobic, hate-speech-fueled rants on X, in which he praised Adolf Hitler, referred to himself as a Nazi, asked Donald Trump to “free my brother” Diddy, mocked people with disabilities and openly claimed that he has “hit women” before, among myriad other offensive claims.
Friends star David Schwimmer chimed in to ask X owner Elon Musk to ban Ye from the app. “We can’t stop a deranged bigot from spewing hate filled, ignorant bile… but we CAN stop giving him a megaphone, Mr. Musk,” the actor wrote. “Kanye West has 32.7 million followers on your platform, X. That’s twice as many people than the number of Jews in existence. His sick hate speech results in REAL LIFE violence against Jews.”
Even Ye’s wife, Bianca Censori, has expressed her own “concern” over Ye’s latest string of hate-filled posts, sharing a prayer to help her husband. “Soften his heart, guide his words, and fill him with wisdom and kindness. Protect him from trouble & lead him toward understanding & respect for all people,” she wrote. “Despite our differences, I love him unconditionally. Strengthen our bond & help me be a source of patience & encouragement.”
