Amazon’s Black Business Accelerator Has Everything You Didn’t Know You Needed


The one-stop shopping experience is perfect when you need a bit of everything and don’t have time to hop around to different stores. But for other occasions when you want something more personal and unique, Black businesses are your go-to, and yet, many people are still unaware of the plethora of Black-owned businesses and the wide variety of products to choose from.

And that’s where Amazon’s Black Business Accelerator has got you covered. This initiative provides financial support, strategic business guidance, mentorship, marketing, and promotional assistance to help underserved business owners and entrepreneurs succeed as sellers in Amazon’s stores.

To showcase the diversity, excitement, and utility surrounding some of Amazon’s Black-owned businesses selling its store, Complex has highlighted several ranging from makeup, food, drinks, and lifestyle. Check out some fantastic businesses participating in Amazon’s program.

The Lip Bar

In 2012, Melissa Butler created The Lip Bar, a Black-owned makeup brand that’s 100% vegan and cruelty-free and helps everyday people feel and look their best. With standout products such as the liquid-matte “Bawse Lady” lipstick along with blushes and bronzers, The Lip Bar is your one-stop shop for an impeccable beat at an affordable price.