When Jay-Z calls, you pick up the phone. Cash Cobain revealed on Wednesday (Sept. 10) that he received a call from Hov to straighten out the narrative regarding rumors of a new project from the rap mogul being on the horizon, which Cash pushed during his appearance on Billboard Unfiltered Live Sept. 3.
“When I was on the phone with Hov he said that he is absolutely not dropping an album,” Cash wrote to X, along with six laughing-crying emojis. “that messed me up tho.”
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Jay is very aware of what’s being said about him in the culture, and the “This is Hov” text message meme came to life for the Bronx rapper.
It all came about after Cash joined Billboard Unfiltered Live alongside Zeddy Will, during which he named Jay-Z as the king of New York, but teased that he heard that the Roc Nation boss was gearing up to release a new project.
“I heard Jay-Z about to drop some s—t. That’s what I heard,” he said at the time. “That’s about to shake the world.”
It’s been eight years since Jay’s last solo album, 4:44, dropped. Primarily produced by No I.D., the set debuted atop the Billboard 200 with 262,000 album units earned in the first week.
There has been fan speculation about a new Jay-Z project being made somewhere in the world, as 2026 would be 30 years since his Reasonable Doubt debut, and the 55-year-old popped out at a handful of dates on wife Beyoncé’s Cowboy Carter Tour.
