Don’t bother checking the forecast, because based on Drake’s latest move, it’s going to be an ice-cold summer. In the latest chapter of the “Hotline Bling” artist’s slow-but-steady rollout for his upcoming Iceman album, due out on May 15, Drake has given his Toronto mansion, known as The Embassy, a complete, frosty makeover.
In a series of images shared on his Drake Related site, the rapper revealed snaps in which the front entrance to his estate is covered in realistic-looking icicles and frost, extending to his fleet of luxury vehicles. In a testament to the aesthetic fans can expect from the album, the studio space was also “iced out,” with snow and icicles dripping from the consoles and keyboards, while a C-shaped couch at the center of the room was blanketed in the wintry theme.
The cold snap even crept into the bedroom, pool area, and kitchen. Fans who explore the site can also navigate to El Chico Studios, where the rapper has hidden the “Wick Man” instrumental from his Scary Hours 3 mixtape.
This mansion transformation is merely the latest in a string of frozen-themed promotional stunts Drake has executed over the past month. The campaign began with frozen courtside seats at Scotiabank Arena for the Raptors season finale against the Brooklyn Nets on April 12. He followed that with an even more ambitious stunt in downtown Toronto, where he hid the album’s release date inside a massive block of ice. Fans descended in droves to chip away at the sculpture until police were called to manage a crowd of nearly 800 people armed with ice picks, blowtorches, and lighters.
However, the tables were turned on May 3 when the Cleveland Cavaliers eliminated the Raptors—the team for which Drake serves as an ambassador—in Game 7 of the NBA playoffs. The Cavaliers appeared to troll the rapper in the final minutes of the game by playing Kendrick Lamar’s diss track “Not Like Us” to hype the crowd.
“DEFROSTED,” the Cavs posted to X alongside a graphic featuring the Iceman ice sculpture from downtown Toronto, replacing the release date with a “W.” The graphic read, “Internal Findings: Cavs W Detected in Core. Final Conclusion: Cavs in 7.”
Iceman will serve as Drake’s first solo studio album since 2023’s For All the Dogs, which topped the Billboard 200.
