Earlier today,Philly-born artist Fridayy was unveiled as a XXL Class of 2023 Freshman—cementing his artist-to-watch status. The acclaim exemplifies his trifecta force in artistry, crafting genre-defying music with a R&B melody and Rap flare. Keeping the momentum at a sky-scraping magnitude, Fridayy releases the official music video for “Don’t Give It Away” featuring Chris Brown via Def Jam Recordings today.
On “Don’t Give It Away” – the first from Fridayy’s forthcoming debut LP – a slick guitar loop snakes around a glitchy beat. Fridayy leans into the groove as he reminds, “Shorty, you know you can have it your way.” Directed by The.97 [Roy Woods], the music video finds Fridayy and Brown together in a casino, careful not to disclose their feelings too early. His simmering delivery bubbles into a fiery falsetto only for Breezy to roll through with an equally hypnotic cameo. Together, they deliver what promises to be the summer’s most undeniable up-tempo R&B anthem. The single has already garnered over 4+ million streams on Spotify solely, since its release earlier this month, made a debut on the Hot R&B Songs chart at #22 last week via Billboard and received an array of press praise, including highlights from XXL and VIBE Magazine to Rap Radar & Hot New Hip Hop.
Building on a whirlwind year of unprecedented momentum that saw Grammy-nominated collaborations and SNL performances with the likes of DJ Khaled and Lil Baby respectively, quickly rising star Fridayy has grabbed the title of ‘Melody God’ and established himself as the go-to hitmaker in the hip-hop/R&B space. Last year, Fridayy’s debut EP, Lost In Melody amassed millions of streams as well as praise from Billboard, XXL, Wonderland, Essence, BET, Revolt and UPROXX. Named by Ebony as one of “6 Music Artists To Know Before 2023,” Fridayy also continues to prove himself as both a producer/songwriter with artists like Coco Jones, Lil Tjay, Rod Wave and Vedo all releasing songs crafted by the hitmaker in recent months.
Not to mention, he performed with DJ Khaled at theGRAMMYsthis year and scored three GRAMMY Award nominations. He also made his late-night TV debut onSNLwith Lil Baby for their collaboration single “Forever,” which was recently highlighted as one of the ‘Top 10 most streamed songs’ via Spotify’s RapCaviar playlist.
Already heralded in artist circles and being showered with accolades before the release of his first album, it’s still just the beginning for Fridayy…stay tuned.