JAY-Z TV: S. Carter Enterprises Files New Trademark


JAY-Z has already had a hand in producing stellar documentaries and series. Now the Hip Hop mogul is reportedly crafting his own production company.

According to TMZ, Hov’s S. Carter Enterprises filed to trademark “2/J” on May 3 for the purpose of “entertainment services in the nature of creation, development, and production” for television programming, TV series, movies and similar projects.

Recently, Hov’s added his name to bringing the stories of Kalief Browder and Trayvon Martin to the small screen. In 2017, Hov produced Time: The Kalief Browder Story, a six-part docuseries chronicling the life of Browder after he was incarcerated at Riker’s Island, exposing numerous flaws in the bail system as well as criminal justice. In 2018, he served as the executive producer for Rest in Power: The Trayvon Martin Story, a docuseries chronicling the life and death of Trayvon Martin and the early stages of the Black Lives Matter movement.

The film and television arena would be nothing new for JAY-Z. In 1998, he released the Streets Is Watching film, piecing together music videos from his 1996 debut album Reasonable Doubt and his 1997 album, In My Lifetime Vol. 1. Alongside former Roc-A-Fella partner Dame Dash, the two created ROC Films, a subsidiary of the Roc-A-Fella label which produced films such as 2000’s concert film Backstage, 2002’s State Property, the 2002 hood classic Paid In Full and the 2003 concert film Fade To Black which was dubbed initially as Hov’s last hurrah before his brief retirement.

Hov making a move for his own production company comes on the heels of his TIDAL sale to Square CEO Jack Dorsey being finalized. The move gave Square an 80 percent ownership of TIDAL and licensing deals with major record labels and netted Hov another $302 million after he initially invested $56 million when he purchased TIDAL in 2015.