On July 13, Ryan Castro teamed up with renowned Mexican artist Peso Pluma to release “QUEMA,” a track inspired by the old school reggaeton beats. This exciting collaboration continues Peso Pluma’s streak of surprising his fan base.
After recently releasing the unexpected cumbia norteña “TULUM” with Grupo Frontera, Peso Pluma steps out of his corridos tumbados zone again. His latest work, “QUEMA,” spotlights his distinct high-pitched voice layered on a captivating synth, differentiating it from other reggaeton rhythms. SOG, the producer of this highly awaited track, has successfully orchestrated Peso’s comeback to ‘el movimiento.’
The music video, directed by Felipe Mejía, sets the vibrant tone. Featuring Peso Pluma and Ryan Castro in Guadalajara, Mexico, it opens with the artists cruising in classic Cadillacs and delivering powerful verses about an enticing lover. In a fascinating twist, Peso showcases his lower-octave vocals during his verse, coaxing his prospective lover to join him in Tulum. The video further captures them along with the producer, having a blast at a house party, complete with perreando and a mariachi band.
The excitement around the new track has been buzzing both online and offline. Castro’s initial TikTok post announcing the collaboration received more than 2.2 million views since its posting. Interestingly, during a recent concert in Madrid, Spain (July 9), Castro sang a portion of the then-unreleased track to which his fans passionately responded, signaling their familiarity with it even before its official launch.
Peso Pluma is presently on his inaugural U.S. tour with a gig lined up for July 14 in Rio Rancho, NM. He will then proceed to Fort Worth, TX (July 15), San Antonio, TX (July 16), and Las Vegas, NV (July 21). Meanwhile, Ryan Castro, too, is on tour, with his next performance scheduled for tonight (July 13) in Barcelona, Spain. He has further engagements at the Baja Beach Fest in Rosarito, Mexico on Aug. 11; the El Pum Pum Latin Festival in Atlanta, GA on Sept. 3; and the Coca-Cola Flow Fest in Mexico City, Mexico on Nov. 25.