Sacha Jenkins, a pioneering hip-hop journalist, author, filmmaker and cultural historian, has died at the age of 54.
Jenkins passed away on Friday (May 23) at his home due to complications from multiple system atrophy, his wife, journalist and filmmaker Raquel Cepeda, confirmed to The Hollywood Reporter.
Throughout his multifaceted career as an author, producer, magazine founder and filmmaker, Jenkins was widely regarded as a key authority on hip-hop culture. Born in Philadelphia and raised in New York City, he moved to Queens in the late 1970s — a formative time when hip-hop, punk, graffiti and skateboarding were all rising cultural forces.
Jenkins was the son of Horace Byrd Jenkins III, an Emmy-winning documentary filmmaker who worked on 60 Minutes and Sesame Street. He began his own career by founding Graphic Scenes & X-plicit Language, an early magazine dedicated to graffiti art. Jenkins later co-founded the hip-hop newspaper Beat Down with childhood friend and fellow music journalist Elliott Wilson.
In 1994, Jenkins and Wilson launched the influential hip-hop and skateboarding publication Ego Trip. The magazine ran for 13 issues and spawned two acclaimed books: 1999’s Ego Trip’s Book of Rap Lists and 2002’s Ego Trip’s Big Book of Racism! Alongside team members Jefferson “Chairman” Mao, Gabriel Alvarez and Brent Rollins, Ego Trip also branched into television, producing several shows for VH1, including 2007’s The (White) Rapper Show.
Trending on Billboard
Jenkins contributed his writing to publications like Spin, Rolling Stone and served as both music editor and writer-at-large at Vibe. He recently held the position of creative director at Mass Appeal, according to Rolling Stone.
As a filmmaker, Jenkins directed and produced a range of projects. His work includes Louis Armstrong’s Black & Blues (2022), Bitchin’: The Sound and Fury of Rick James (2021), Fresh Dressed (2015), All Up in the Biz (2023) and Harley Flanagan: Wired for Chaos (2024). His 2019 docuseries Wu-Tang Clan: Of Mics and Men earned him an Emmy nomination.
Jenkins is survived by his wife, Raquel Cepeda, and their two children.
