In March, Spotify launched their global emerging-artist program, RADAR, to help artists across all stages of their career use the strength of the platform to deepen connections to their audiences. They recently doubled down on that commitment by launching the RADAR Global Hub, and continuing to expand RADAR in the U.S. through our newest partnership with teenage hip-hop artist The Kid LAROI.
“The Kid LAROI is an artist we’ve been watching closely for the last eighteen months,” says Ned Monahan, Spotify’s Head of Global Hits. “LAROI developed a rabid fan base in Australia and then translated it to an even bigger audience in the U.S., which is incredibly rare and speaks to his potential as a global hit maker. The vulnerability and boldness of his music places him at the heart of young music audiences across the world. We can’t wait to see LAROI break on a superstar level.”
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