With wisdom beyond his years and the sharp flow to broadcast it loud and clear, Wale The Sage earned his epithet with tremendous efficacy. Telling his story as it continues to unfold, Wale explores the struggle of overcoming obstacles while remaining consistent in his inspirational new video for “4AM in ATL.” The Emmanuel-produced track finds Wale floating over a chopped-up soul sample as he chronicles the late-night shifts he endured at dead-end jobs just to make ends meet and explains the hustle it takes to persist.
The Marley Mullis-directed video for “4AM in ATL” sees Wale standing on his own as he navigates empty MARTA stops, stands beneath hulking skyscrapers, climbs seemingly infinite staircases, and slides down sleek escalators at a snail’s pace. The video animates Wale’s feeling of being a small fish in a big pond and the repetition of the scenes he finds himself in speaks to the consistency of his grind. Ultimately, the dedication to endure his circumstances in pursuit of a better life bears fruit. Though he still stands alone at the video’s conclusion, this time the spotlight is focused on him.
In this exclusive interview with HipHopSince1987 rising star Wale The Sage talks with Digital Crates about his music and career. He has a unique sound that is a blend of modern and true school hip hop. He mixes clever lyricism with a smooth delivery and mixes it up with different flows to fit each beat. He has a visual aesthetic that matches his music and consistently drops high-quality visuals. He is a Nigerian-born artist now residing in Atlanta and signed with Pick6 Records. His music is personal and relatable and has a rapidly growing fan base. Making music is enjoyable for him and he takes his craft very seriously. No topic is off limits in his lyrics and as an artist, he is truly an open book. He stays true to himself and continues to improve the quality and quantity of his art while remaining humble.
He has a love for fashion and incorporates a unique aesthetic to his visuals incorporating his unique style with his vibrant music. His videos all display a signature closed captioning with the lyrics scrolling on the bottom of the screen. This makes it easier to understand what he is saying and for the fans to have a deeper connection with the music and art. He has a hunger for more and stays writing and recording music very frequently. He is focused on expanding his collaborations with producers and is always looking for fresh and next-level production. In the interview, he talks about his production process and how he comes up with his music. They go back and talk about songs and visuals from his projects and also they discuss what’s next for his career. He treats his music career seriously and is always looking for ways to improve his output.
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