PUMA and Rhuigi Pay Tribute to NYC and 50 Years of Hip Hop


PUMA and designer Rhuigi Villaseñor are introducing part three of their capsule collection that toasts American classics and New York City. Uniting the past, present, and future, Rhuigi celebrates PUMA’s place in global culture with this new collection, which pays a special homage to the five boroughs.

A commemoration of the 50th anniversary of hip-hop culture with designs inspired by 1970s New York hip-hop and b-boying, drop three of the PUMA x Rhuigi capsule features break-ready designs across footwear and apparel.

The T7 Track Top and Track Pants are complemented by a selection of graphic T-shirts and a bucket hat, while the iconic Suede BBOY locks in the collection’s head-to-toe look. Created especially for the collaboration, a retro graphic used throughout nods to New York City and PUMA’s home of Herzogenaurach in Germany. The range is elevated with warm tones including brown, red, and soft pink for the collection’s Suede.

The campaign is fronted by NYC’s own W.A.F.F.L.E. dance crew, consisting of @taylah_gvng@sean.mcfly, and @shoemanstro.

Retailing for $40-$185, the latest PUMA x Rhuigi capsule will be available Saturday, April 1 at PUMA.com, the PUMA mobile app, the PUMA NYC flagship store, and select retailers worldwide.

© 2023, Seth “Digital Crates” Barmash. All rights reserved.